Aug 02, 2022
In Welcome to the Food Forum
The ultimate digital efficiency is to give our audiences what they want, when they want it, in the ways that are most inspiring to them. This is, after all, one of the primary motivations behind the creation of a more sustainable industry: by putting people at the heart of engagement strategies, we understand their beliefs and reflect them through our brands. If we can master this, then we really will have achieved digital sustainability. Digital technologies are, however, proving to be a double-edged sword. The pandemic has focused the value of digital engagement as never before: at times of physical separation, they help us to maintain precious human connections. It’s something of an irony, then, that many in the industry have moved to meet this upsurge in demand with platforms that increasingly use AI and automation – cutting human insight and experience out of the digital loop. We believe that this is unsustainable on both the business and people levels: The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Business: research from McKinsey suggests that a headlong dash to deploy digital platforms that ignore human insight undermines effectiveness, while a people focus is the key that unlocks their value: “Top companies that sustain a comprehensive focus on the customer (in addition to operational and IT improvements) can generate economic gains ranging from 20 to 50 percent of the cost base.” People: we attach real value to humanity as it’s reflected through, for example, more intuitive purchasing journeys, truly supportive customer care and an understanding of what motivates us to buy. Without this empathetic brand relationship, there will never be any real trust. This ‘human dividend’ will ultimately become the brand differentiator as digitisation progresses. At CMG Digital we feel so strongly about it that we have completely rebranded the company to double down on our commitment to people – not platforms. It’s a realisation that’s growing across industries – manifested through the growth of the Business to Human (B2H) strategies. Our clients often claim that working with CMG is not only a result-oriented process, but a great learning experience for them and all stakeholders.