Jun 23, 2022
In Welcome to the Food Forum
This former marketing starring Joe Pulizzi and Robert Rose can be found on iTunes and Stitcher . On this week's episode of This Old Marketing, Robert and I illustrate how the lines between publishers, brands and agencies are blurring with two examples: Thrillist plans to launch a new company-sponsored spirits website alcohol and agency giant WPP has invested Jewelry Retouching in a men's publishing brand. Next, we interpret Facebook's explanation of its new algorithm, which favors users over advertisers: if you want to reach your audience on Facebook, you Jewelry Retouching have to pay to do so. The praise and accolades include an example of what happens when agencies refuse to disrupt each other and CMI's updated content marketing history - which now includes examples as old as 1732! We end the show with an example of This Old Marketing from Tower Records and Pulse! magazine. This week's show (Recorded live July 3, 2016; Duration: 56:46) Download this week 's This Old Marketing PNR podcast . If you enjoy our PNR podcasts, we'd love for you to rate them or post a review on iTunes . Today's Episode Sponsor Ahrefs: Ahrefs is Jewelry Retouching offering a 14-day free trial, plus a special 30% off its marketing toolset for PNR podcast listeners only. The discount will only be active until September 1, 2016. Click here to learn more Jewelry Retouching ahrefs-logo 1. Content Marketing in the News Thrillist's Content Marketing Division Launches Alcohol-Focused Website (8:14): CoLab, the content division of Thrillist Media Group, has announced the launch of Supercall, a full-fledged digital publication focused on spirits; it is sponsored by the alcohol company Diageo. Robert and I agree that Thrillist is smart to set it up as a standalone editorial entity and profit center, not just a website where the sponsor provides all Jewelry Retouching the content. The downside for Diageo: They won't have much to show for after their three-year commitment to this deal ends. We are exploring a business model that would elegantly Jewelry Retouching solve this problem. This article is associated with the following. Male-focused web publisher Woven Digital raises $18.5m (15:36): Woven Digital, which owns a stable of young male-oriented websites like BroBible and Uproxx, has raised $18.5m in funding from Series B to invest in more video production and more content verticals.