benefit for the new Internet brands and the transformation of domestic automobiles. At present, the Internet car has not lowered the quality image of the automobile industry, and the impression left is mostly a sense of technology and fashion. For example, when NIO ES8 was launched, it held a press conference at the Wukesong Cadillac Center, invited a band to perform, and chartered the plane and surrounding star-rated hotels for users, and attached great importance to the maintenance of the brand image. 2. The Internet of Vehicles can be a turning point in the sms marketing service automotive industry, supported by policies and technologies On December 27, 2018, the Ministry of Industry and Information Technology released the "Internet of Vehicles (Intelligent Connected Vehicles) Industry Development Action Plan". The document pointed out that the industry is a new industrial form with deep integration of automobile, electronics, information communication, road transportation and other industries. And gave 5 development tasks, and also made a clear statement on the staged development goals