Eliminate their concerns by making your support options easily visible and accessible to everyone. A good start is to place contact information prominently in your site's header andor footer. Then add other contact and support items, including: A contact form Ticketing system for support Home office address Dedicated support email Live chat interface Listing all your social accounts also lets your customers know that they can reach you through those channels as well. img4 Use videos on product pages Buyers who watch a video are almost twice as likely to buy a product than non-watchers. While static images are great for helping a customer understand and settle on a product, video is an even better option for letting them really experience the product.
Advertising Continue reading below fax list Use videos that demonstrate the product, including its use in real situations. ASOS uses videos for all of its products, with models showing the fit of clothes from different angles. img5 Make your calls to action stand out Part of a clean user experience is making it easy for customers to browse and add items to their cart. You don't want to force customers to search for the necessary buttons to move them through the checkout process. Advertising Continue reading below Make sure your buttons for adding products to cart or wishlist, checkout, or other main calls to action are colored in contrast to the rest of your site. Make them large enough to be seen. Never rely on standalone text links for add-to-cart or checkout. Don't forget the upsell Regardless of your industry, I highly recommend incorporating upselling into your sales process.
If you are already going to win conversion, why not increase the average order value? Just be careful not to dump your upsells in the checkout process. It can be frustrating when a customer wants to complete their order but they keep encountering limited offers or add-on products. I had this problem with Apple the last time I ordered an iPhone - I had to sift through a handful of unwanted add-ons just to get to the shopping cart. Leverage social proof , you can add a lot more conversion potential to your product pages. Apps like Notify trigger when someone makes a purchase from your store, displaying a notification to other visitors with general product details.