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As long as people are clicking on ads, you won't get those clicks unless you pay for those positions. Understanding how your competitors are investing in PPC gives you an idea of their overall aggressiveness. You specifically want to look at keywords and estimated ad spend. If you see significant PPC ad spend, you can count on the fact that they will likely start focusing their efforts on the organic side of things. 4) Startup Competitors Startups can fall into any of the above categories, but it's good to keep an eye out for them. Startups tend to enter the game with investment money.
It allows them to walk out the door doing so much more than you ever dreamed of. These deep pockets give them an undeniable image masking service advantage. While many startups get fired up, they can take a lot of your potential business away from you long before they do. Factor #2: The Five Ways Competitors Influence Your Digital Marketing Footprint the impact of competitors on your digital marketing footprint 1) Competitor Brand Authority Every competitor - including yourself - has some built-in brand authority.
The authority of any competitor that exceeds yours is a formidable enemy. Not only do you have to match their level of authority, but you also have to exceed it. I liken it to two cars on a race track. However far they are, you have to catch them before you can beat them. Advertising Continue reading below 2) Competitor's Focus / Niche Not all of the competitors you will face will face each other face to face. You might only offer a fraction of the products/services they offer, and others might offer a fraction of the products/services you offer.