Tools Will Appear as a Complement in Email Marketing

Campaigns to Speed Up the Passage Between Interest and Desire of the Customer in the Customer Journey and Contribute to the Closing of the Purchase. If We Want to Bet on First Party Data , We Need a Complete and Integrated Vision of the Interactions of Our Users with Our Brand. That Is Why Customer Data Platforms Appear as an Evolution of Crm That Allows Us to Integrate a Total Vision of the User and Our Brand in All Devices and Media, Providing a Single and Integrated Vision. as Roger Bretau, Professor of the Master in Digital Marketing , Comments , “When Managing a Large

Number of Inbound Leads , It Is Not Only Very Useful to Establish Lead Scoring Processes Agreed with Sales, but Also the Use of Sales Enablement Tools to That the Leads Enter into Sales Cadences Automatically”. in This Way, It Will Be Possible executive list to Minimize the Overload of the Sales Department And, at the Same Time, Improve the Speed of Processing Leads . in Addition, Email Marketing Will Also Adapt to the Demands and Preferences of Users with Greater Interactivity. 14# Video Snack Tiktok Is the New Trendy Social Network. in Fact, It Does Not Stop Growing, Getting Closer and Closer to Instagram , with Some 800 Million Active Users Per Month. Brands

Are Increasingly Understanding How to Take Advantage of This Network, Creating Strategies Based on the Narrative Model and Betting on User Generated Content . with the Most Varied Content, the Brands Try to Connect with the Public of the Platform. If We Have Learned Anything from Social Networks, It Is That There Is Not a Single Way or an Infallible Tandem. in Fact, We Are Talking About All the Content That Has to Do with Entertainment and Learning. from Collaborations with Influencers or the Creation of Videos That Help Us Connect with Our Audience to Hashtag Challenges or the Promotion of Events. Tiktok Will Continue to Be a Golden Opportunity and One of the Key Digital Marketing