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A look back at the three most Phone Number Database important insights about data from 2016. Knowledge gap and Phone Number Database shortage of specialists Combine the world of data science with digital Phone Number Database marketing and innovative applications arise. Yet we see that only a handful of organizations in the Netherlands (and around the world) manage to achieve this. And that can be explained . On the one hand, because of the still growing knowledge gap between data specialists and marketers.
This gap is caused by a Phone Number Database apidly evolving data world that is only caught up by data specialists. The knowledge and skills of marketers are increasingly lacking. On the other hand, due to the shortage of Phone Number Database experienced data specialists. The demand for data specialists is increasing enormously and at the same time the supply is shrinking. Fewer and fewer data specialists keep up with the pace. According Phone Number Database to research by International Data Corporation, this shortage will only get worse in the coming years.
In fact, it is predicted that in 2018 the US Phone Number Database will have to deal with a demand for analytical talent that is 50 to 60 percent greater than the supply. Shortages of more than 150,000 data specialists and 1.5 million in other Phone Number Database data-related personnel are mentioned here. Look! A database full of 'worthless Phone Number Database data' If you as an organization have made the decision to turn data into impact within one-to-one digital marketing, one of the first steps is a data inventory.