What you've done now optimizes your Facebook marketing, so now it's time to engage with your audience and see what happened after you made a few tweaks. This is a constant process of receiving feedback and determining if what we have achieved is improving the situation or if something needs to be changed. Engaging with your audience helps them connect more with you and your content. Seeing that you care fax number list about what they think is a good way to make them feel more connected to your page or brand, which allows them to be more honest with their feedback. Audience feedback is more valuable when you consistently deliver great content and engage with your audience on a regular basis. Related Content: Facebook Lead Ads Can Now Track Offline Conversions Measure conversion rates image16 (sauce) Before you go any further (and spend more money), you should check if your ad campaign is working. To do this, we need to look at the metrics.
You can do this using Insights on your Facebook Page. image19 Please note that this is not the same as the FacebookAudienceInsights tool. This Insights page provides quite a few valuable metrics such as on-page actions, page views, page likes, reach, and more. All of these lead to engagement. Insight One of the main things you're looking for in engagement is the conversion of your audience from casual observers to active participants in your brand. You can know how many people clicked on your ad, how many people ended up buying your product, how many people shared your page or post to their wall, how many people were referred from your shared post, and more. Related Content: Facebook Lead Ads: How to Increase Mobile Conversions You can then compare between your audiences to see if one audience actually has a higher conversion rate than the other, or whether a particular change increased or decreased conversions. You can use Facebook Audience Overlap to make this side-by-side comparison.