An interested person will be grateful if you take them by the hand and show them how to proceed. How does LinkedIn Stories work? So much for the what and why. Now let's look at the how. LinkedIn Stories are not highly complicated but you should still know exactly how the new feature works. Be authentic and show weakness Nothing makes you more authentic and ultimately more serious if you use LinkedIn stories to show when something goes wrong or doesn't go as you imagined. In the end people don't buy from a brand they buy from other people. It's always about human connections.
You can also report on your successes awards and positive experiences ! Success stories or a short LinkedIn story from the car are ideal for this if you have just closed a mega deal with a major new Latest Mailing Database customer and are excited like crazy your followers will be happy too and will want to know more about you your successes and customers. More engagement around your product On Instagram more than percent of users swipe up on branded content i.e. advertising via stories that are marked as such.
Now when you as a sales manager talk about the launch of a new product people from your target group have the perfect opportunity to address you directly about this product and ask questions. You get an insight right away and know what it's all about if this results in a direct message and subsequent exchange perfect! This is what engagement looks like. Are there LinkedIn Story Ads? If you were wondering whether you can place ads via a LinkedIn story similar to Instagram we unfortunately have to disappoint you. This is not possible at the moment but it will probably change LinkedIn is already planning a swipe up function.