Spend Time is a B2C online retail brand of Internet flowers in China. Through the "pre-order + periodic purchase" mode of flowers every Monday (from 99 yuan/month, 4 bunches per month), it provides users with a bunch of different themed flowers to their home or office every week. . And this article is mainly from the perspective of the Internet, to analyze the "spend some time" products. 1. Product background 1. Product introduction Spend Time is a B2C online retail brand of Internet flowers in China.
Through the "pre-order + periodic purchase" mode business email list of flowers every Monday (from 99 yuan/month, 4 bunches per month), it provides users with a bunch of different themed flowers to their home or office every week. . 2. The core business logic of the product It can be seen from the core business logic of Spend Time. It is mainly a B2C subscription e-commerce model, and a cooperative approach is used to build flower farmers and flower supply chains. The service of taking a moment mainly provides the flowers of your favorite theme by week/month/quarter/year through the official account of florist time. 3.
Take time to develop the course Product major events: In April 2015, take a moment to set up the company. In September 2015, it received angel round financing from Tsingshan Capital and Plum Ventures. In November 2016, take your time to get a Gao Yuanyuan investment. In July 2017, Take Time is a flower e-commerce platform with a revenue scale of over 100 million, millions of subscribers, covering nearly 300 cities across the country, and the average repurchase rate is as high as 70%. On July 17, 2017, it took some time to obtain hundreds of millions of B rounds of financing. The investors were Dongfang Fuhai, Jingwei China, Qianhai Fund of Funds, Qinghan Capital, old shareholders Qingliu Capital and Plum Blossom Angel. .